How To Monitor Law Firm Web Presence With Social Media

The web has fundamentally changed the pace with which knowledge can be written, as well as the exposure that others have to that information. With these developments, it has become increasingly important not only to make sure that you are taking efforts to establish your credibility online, but also to track what’s being said about you.get redirected here

I’d like to address not only ways you can build your reputation online, but also some suggestions for tracking what you’re told.

  1. Write a blog-You have to take an active part in the conversation. Make sure you or the organization have a forum which is updated regularly. This will help shape your experience and grow the reputation of your law firm.
  2. Use Google Alerts-This tool is provided free of charge by Google to all. This powerful tool lets you enter words for which you want to scrape the internet. When a new instance of the word that you are tracking appears it will email. You will keep track of your email, your business name and much more.
  3. Try out the Twitter search tool-Twitter helps you to scan the twitter stream for a topic in real time. You can see almost instantly when others are talking about you and your brand by searching for your name or the name of your firm.
  4. Become active on Facebook, Digg, and other social media-Take the time to answer questions from LinkedIn, post posts to Digg, and enter LinkedIn groups that you can actively participate in the debate. This will help build relationships…. and your reputation.

The online community is an example of the real-world way people interact. When you spend time to establish yourself and gain credibility, then should anyone attempt derogatory communication about you, it will help.

Sometimes people will write down negative about an experience with you or your business. The best part about establishing a reputation and setting up tracking is being able to respond quickly to any criticism. This reflects on you well, and can quickly turn a negative into a positive.

Taking the time to monitor your web presence and developing a following as a leader in your field of thought will later pay big dividends. There is no better tool for turning prospects into customers than building trust and experience.